Marketing Coordinator

Marketing
Posted 8 months ago

About Genesis Contractor Solutions

Genesis Contractor Solutions provides roofers, restoration companies and other contractors access to capital to grow their businesses. We also provide administrative services designed to eliminate much of the expenses associated with collections and accounts receivable management, insurance and mortgage company negotiations and more. We assist in creating a stabilized environment where contractors grow and operational barriers are eliminated.

Marketing Coordinator Position Description

The Marketing Coordinator will play a key role in helping the company continue to redefine the roofing, restoration and general contractor market. The MC will create brand awareness for GCS and drive demand + sales leads for the organization. The right candidate will have experience working within a small marketing team in a fast-paced environment. S/He will possess excellent organizational and people skills, strong verbal and written communication skills and high attention to detail. The candidate will work with the VP of Sales & Marketing across a range of projects as well as work independently on special projects and requests.

Responsibilities

  • Lead the planning, coordination and execution of marketing events and programs such as trade shows, speaking engagements, lunch and learn events, webinars, etc.
  • Assist in the development and production of marketing brochures or other promotional materials, working in tandem with the creative team
  • Assist with strategic partners’ co-marketing efforts
  • Manage website content development, evaluation, tracking and maintenance
  • Develop and lead content marketing program
  • Coordinate PR efforts
  • Create monthly company newsletter updates regarding internal and external activities and successes
  • Manage collateral projects including: content collection, production, distribution and inventory management
  • Manage client survey function within company including survey writing, coding, distribution and results summary
  • Lead email campaign execution
  • Manage video channels
  • Create content for and manage corporate social media presence across all relevant channels including LinkedIn, Twitter, Facebook and promote to internal audiences
  • Manage SEO efforts for corporate website + PPC (Google, Facebook, etc. a big plus)
  • Work with client success and sales teams to identify clients and users who can provide testimonials for GCS and our non-profit entity, Storm Scam Help
  • Interface with internal and external customers as well as marketing vendors

Qualifications

  • Bachelor’s degree in marketing, communications, or business-related field
  • 2-4 years’ experience in marketing or comparable role; experience with roofing, restoration or general contractors is highly preferred
  • Strong verbal and written communication skills including excellent editing and writing skills in both online & offline media
  • Strong project management and prioritization skills
  • Content Guru (blog, video, website, etc.)
  • Able to connect the dots across spectrum of digital marketing (social, web, search and content)
  • Results-driven with a demonstrated ability to work and problem solve in fast-paced, deadline-driven environment
  • Ability to relate to and work with a variety of stakeholders across teams as well as work effectively independently
  • Strong organizational and project management skills with ability to balance multiple projects simultaneously
  • Experience managing outside agencies and vendors and creating/tracking invoices and payments
  • Ability to manage social media presence for company across multiple channels
  • Must know and understand advanced features of Excel, Word, PowerPoint and HTML and be comfortable with web based tools and collaboration technologies
  • Experience with Google Analytics, marketing automation, email technology, HTML, market research survey tools and Zoho CRM a plus

The role will be based out of the Denver office. Email your resume and cover letter to jstein@genesiscontractorsolutions.com

With physical offices in Denver, Aspen and Orlando, GCS can also be found online at www.genesiscontractorsolutions.com.

Job Type: Full-time

Required education:

  • Bachelor’s

Required experience:

  • Marketing: 2 years
  • Social: 2 years
  • Content Marketing: 2 years
  • Event Coordination: 2 years

Apply Online