Strong Female In The Male-Dominated Roofing Industry – 2018 International Women’s Day
Jamie Dandar on working as a woman in the male-dominated roofing & restoration contractor field –
This article originally appeared in Scale It Magazine, March 2018 Edition, Pages 62-65.
Jamie Dandar, is the Chief Strategy Officer at Genesis Contractor Solutions that provides numerous services to the roofing industry, is a seasoned marketing and sales executive with a unique ability to qualify opportunities, evaluate resources, build effective relationships and deliver business results. Ms. Dandar has served in various sales, marketing, and business development roles. Her experience spans start-up operations to Fortune 100 in a variety of industries including Oil & Gas, Automotive, and Construction. She has proven track record of modernizing traditional businesses through technology and instilling best business practices. She holds an MBA with an Entrepreneurial focus.
Recognized as one of the Denver Business Journal’s Top 40 Women in Energy, Jamie’s, additional accolades include being a founding member of a non-profit chapter in the Rocky Mountains to benefit oilfield families, a semi-finalist in the Hyperloop Global One challenge and a regular volunteer with Goodwill Industries. When she’s able to catch a free minute she enjoys skiing, snowshoeing and catching games at Major League Ballparks across the country. She has only five remaining to complete her list!
How did you come to be in the business?
A very good friend of mine whom I had met during our careers in oil and gas sent me a text one day saying that Genesis was looking to fill a role for which I would be a perfect fit. At the time I wasn’t really looking for a new opportunity but when I learned about Genesis and all of the exciting things they were doing, I thought, “Yes, that is something I want to be a part of, somewhere that I could have an impact.”
As a woman in a male-dominated field…
When I first started in oil and gas, I was sent out to a rig site. The head engineer at the site was known for being particularly chauvinistic. I’d even been warned about him. The day before the job he called me and in a condescending tone said, “You better not be wearing those stilettos out here,” to which I immediately fired back, “Well they have steel toes, so that’s okay, right?” He never bothered me again. Incidentally, my steel-toe boots do have pink accents and are OSHA certified.
I’ve spent my entire career in male-dominated fields, so as my “normal” it’s something I barely notice. That’s not to say I haven’t been tested or had to tackle a few extra challenges. It’s all how you approach it, though. I viewed those challenges as opportunities to skip over the crap and cut to doing business a whole lot faster. Treating others with respect and dignity should just be a way of life, both personally and professionally. It always has been for me and it’s what I expect of those around me. The energy that you give out is typically what you receive, so if you play into the drama it will play right back at you. I’ve generally found it to be true, though, that as long as you carry yourself with an appropriate demeanor and do your job well, the gender difference is a non-issue. I’ve also noticed that the most creative solutions come from when males and females collaborate on Ideas.
Tell us something unique about yourself.
Having worked in several industries, I’ve experienced consolidation and what happens when technology solutions come into play. The difference is stark between those who adapt and those that don’t. I was a part of Automotive Refinish when Lean Operating really started to take hold and it was INCREDIBLE to see what it did for the bottom line of those who got out of their comfort zone and learned it. In oil and gas, I witnessed the impact that technology had on ROI. You wouldn’t want to prospect or operate without it. It’s exciting for me now to again be a part of the technological evolution that Is sweeping the once archaic roofing industry. And as big of a proponent as I am for automation and technology, I’m still a book nerd who regularly uses her library card.
What’s your typical work week?
Ha, you’re going to have to tell me what that means because I have no idea! Working at an intensely innovative company such as Genesis means that we’re in constant motion to deliver cutting-edge solutions to our contractors. We recently just launched a proprietary CRM to serve as a platform to conveniently house all of our services and more: 48-hour funding, materials ordering, claims maximization, etc. Any given week involves supporting our current services as well as promoting the CRM. That could mean public speaking engagements, exhibiting at trade shows, brainstorming sessions at the office and even being out on a job site to see how our contractors in the roofing industry are implementing what we offer. It’s never dull or boring…not even for a minute!
What sets your company apart from the rest?
We are so nimble and truly dedicated to taking what has been an archaic industry for a long time and turning it on its head. We are the only company that provides 48-hour funding solutions to contractors doing insurance work. I work with a team who is wicked smart,
dedicated and creative. It’s incredibly inspiring to see how our services catapult contractors into a modern era where they can grow faster and delight their homeowners. Their obstacles to growth are eliminated and it is very rewarding to be a part of that. The change happens right before our eyes and we love continuously hearing about their successes. It takes a big team effort to do what we do. When we discover new opportunities, we’re able to act fast. It certainly doesn’t take weeks of navigating through the corporate red tape to effect change. We can make it happen almost right there on the spot.
What does the future hold?
Are we talking about tomorrow or next year? Genesis is poised to experience significant growth in 2018 and beyond. We have significant roofing industry partners who are working with us and watching us. To say that we’re disrupting the industry is an understatement. So while I can’t peer into my crystal ball and tell you exactly what’s on the horizon, what I do know is that our contractors are going to continue to experience growth and benefit from the value we deliver. We often hear feedback from them saying, “Gosh, my only regret is that I would have started sooner.”
How does Genesis/Beanstalk “SCALE IT”?
Two words… Technology and Outsourcing.
Our new CRM is a one-stop shop that the roofing industry has long needed in order to effectively manage roofing and restoration insurance claims. Automation is built into the technology making it incredibly easy to manage all leads and projects, upload photos, take a picture of a loss sheet and have the necessary data auto-populate within appropriate fields, accept credit cards and more. There’s no more need for paper. Homeowners are impressed with contractors who are using technology to introduce themselves and manage their jobs. Also built into the app is an incredible opportunity to outsource the administrative burden typical to insurance claims management. The time saved on the administrative side alone paves the way to an increase in revenue. Salespeople can focus on what they enjoy doing best, SELLING! And leave the administrative and collections piece to the capabilities of the app. The three most common barriers to growth we hear are (1) People, (2) Credit and (3) Cash. Implementing technology, Beanstalk CRM, in particular, eliminates those barriers. It’s lifting a weight the roofing industry no longer needs to bear.
Visit the Beanstalk Roofing CRM Website
What’s your favorite quote?
Oh, that changes often. Lately, I’m stuck on “How you FINISH is determined by how you START.” Laying the right foundation now sets your entire pace. I’ve run a variety of races and at the beginning of each race, I plan for a certain pace. That pace varies, of course, based on the total distance. And how I start and sustain my pace determines how I finish. I’m a lot more likely to achieve my timing goal if I set my plan right from the start. If I were to run out of fuel mid-race, for example, I would not cross the finish line in the time I want. It’s very similar to how insurance jobs work in the roofing industry. You can sell like crazy right after a storm, but if you haven’t planned on how you’ll “fuel” or in this case, fund your jobs, you’ll never get to the finish on time or profitably. “Proper planning prevents poor performance.” That’s another one of my favorite quotes!
What’s your favorite piece of business advice?
To paraphrase a Joel Osteen podcast I recently heard, If you don’t innovate, you will evaporate. The things you did to get you where you are, are not the things you can do to keep you where you’re going. Yesterday’s way of doing business will not sustain you and help you grow in today’s or tomorrow’s environment. With the exponential pace of technology, only the strong will survive and the strong know to align with resources which are disrupting the industry. “If you don’t innovate, you evaporate.” That is just so true. I know I don’t plan to turn to dust and I know Genesis’ contractors certainly doesn’t either!